INTERNATIONAL JOURNAL OF ENGINEERING, SCIENCE AND - Volume 6, Issue 8, December 2017

Pages: 140-147

Date of Publication: 26-Dec-2017

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FACTORS DETERMINING THE PURCHASE DECISION IN RETAIL OUTLETS IN DHARMAPURI

Author: Dr.P.KARTHIKEYAN

Category: Engineering, Science and Mathematics

Abstract:

Retailing makes convenient in selling and buying of goods and services at less volume in the market selected for the purpose of business. It creates business at small volume and every small volume creates bigger in its sales achievements. In this present study, the researcher made an attempt to identify the factors influencing in buying goods / services by the customers in Dhampuri Town of Tamilnadu State. Pertinent data relating to the present study were collected from the sources and offered suitable suggestions based on the findings of the study.

Keywords: Retailing, Market, Customer, Sales turnover, Factor