INTERNATIONAL JOURNAL OF ENGINEERING, SCIENCE AND - Volume 3, Issue 3 , September 2014

Pages: 1-14

Date of Publication: 01-Sep-2014

Print Article   Download XML  Download PDF

PERCEPTION OF RURAL CONSUMERS’ TOWARDS FMCG- WASHING SOAP: A STUDY CONDUCTED IN SIRUGUPPA TOWN & VILLAGE IN BELLARY DISTRICT IN KARNATAKA STATE.

Author: Megharaja.B*

Category: Engineering, Science and Mathematics

Abstract:

The Fast Moving Consumer Goods sector is a corner stone of the Indian economy. This sector touches every aspect of human life. The FMCG producers have realized that there are ample opportunities for them to enter into the rural market. The Government policies to promote education in rural areas have enhanced their brand awareness due to the presence of at least one member of the family pursuing higher education. Consumer Perception The success of a business depends upon its ability to attract and retain customers who are willing to purchase goods and services at prices that are profitable to the company. Consumers’ perception describes how customers and potential customers view a company and its products and services.

Keywords: introduction. Methodology. Data interpretations. Tested Chi-square.