INTERNATIONAL JOURNAL OF ENGINEERING, SCIENCE AND - Volume 1, Issue 1, December 2012

Pages: 74-92

Date of Publication: 12-Jan-2012

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Probability Density Function – an innovative indicator of Organizational Commitment of Sales Executives

Author: K.UMA DEVI*

Category: Engineering, Science and Mathematics

Abstract:

Long term plans and successful implementation of marketing strategy depends on Organisational commitment of employees. If employee attrition is high, long term plans will suffer. The Organisation Commitment of 50 employees of Marketing and sales department in a South India based National FMCG company was calculated using Allen and Meyer Organisational commitment scale. The Affective, Normative and Continuance commitment sores were calculated. The scores are not mutually exclusive, since a person who has high Affective score may also be in organization for some Normative or Continuance reason.

Keywords: Organisation Commitment, Probability Distribution, Cumulative Distribution Function, Mixed Distribution